Building brands. Leading people.
Creating change.

Today, I serve as Executive Creative Director at the University of Washington, where I lead a multidisciplinary creative organization spanning brand, design, content, editorial, photography, video and creative operations.

My work extends beyond creative direction. I partner with executive leadership on enterprise brand strategy, institutional storytelling and integrated marketing while helping modernize creative operations, strengthen governance, develop talent and build the systems that support exceptional work at scale.

Previously, I led global brand marketing and creative initiatives at Vibrantz Technologies, supporting the integration of multiple established companies into a unified global brand. Working with teams across North America, Europe, Asia and Latin America reinforced my belief that successful brand leadership requires strategic alignment, cultural understanding and collaboration across boundaries.

I also founded Bunker +58, an independent branding and creative studio. Over 12 years, I built brands, developed client relationships and led distributed creative teams across industries and markets. Entrepreneurship shaped how I approach leadership today—with ownership, resourcefulness, curiosity and an understanding of how creative decisions connect to business outcomes.

My career began in advertising, working with internationally recognized agencies including BBDO and TBWA, and contributing to creative work for global brands such as Pepsi and Red Bull, among others.

Those formative years gave me a foundation in consumer marketing, brand storytelling, advertising and creative execution. They also shaped my understanding of how powerful ideas are developed, how creative excellence is achieved and how brands connect with audiences across markets and cultures.

That experience continues to influence how I lead today—bringing together the strategic discipline of brand building, the creative ambition of advertising and the collaborative mindset needed to deliver exceptional work.