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Whether brands and business owners should speak on political and social issues, is a conversation that I’ve had almost daily with my clients, friends, and colleagues. It has also been brought up as a question by attendees during my latest speaking engagements. So I decided to share with you a bit of useful information on the subject and some of my thoughts.
Since one of my superpowers is branding, and I can’t turn it off, I couldn’t help but see the power of branding all over this show. I decided to use this as a teaching opportunity. (I know this makes me sound a bit like a workaholic, but I just love what I do, give me a break).
Let’s talk about how to best handle the Coronavirus crisis from a brand standpoint. Personal and Commercial brands no matter the size of your business need to know how to handle this situation.
All strong brands, big and small, have some traits and characteristics in common that make them so. Let me share seven features that are key to a successful, healthy, and sustainable brand.