All strong brands, big and small, have some traits and characteristics in common that make them so. Let me share seven features that are key to a successful, healthy, and sustainable brand.
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Whether brands and business owners should speak on political and social issues, is a conversation that I’ve had almost daily with my clients, friends, and colleagues. It has also been brought up as a question by attendees during my latest speaking engagements. So I decided to share with you a bit of useful information on the subject and some of my thoughts.
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Since one of my superpowers is branding, and I can’t turn it off, I couldn’t help but see the power of branding all over this show. I decided to use this as a teaching opportunity. (I know this makes me sound a bit like a workaholic, but I just love what I do, give me a break).
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Let’s talk about how to best handle the Coronavirus crisis from a brand standpoint. Personal and Commercial brands no matter the size of your business need to know how to handle this situation.
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